How CIAM solution can Benefit your Business Growth?

In today’s dynamic business landscape, shaping seamless and positive digital customer experiences is very crucial for modern companies, especially those competing in the B2C & D2C markets. Consumers are getting smarter day by day, and they have more knowledge and options available at their fingertips, which means that they can switch brands immediately when they face inconvenient digital experiences.

As per a recent survey by PWC, “32% of customers often immediately switch a brand after just one bad experience, and 59% will walk away after several bad experiences.” This shows that companies across the world should buckle up and elevate the digital customer experience they are delivering. But how does Customer Identity & Access Management (CIAM) come into the picture? First, let us understand what a CIAM solution is and why it is crucial for modern businesses.

What is CIAM? Why is it Crucial for your Business?

When customers interact with your digital products or services, you need to create digital customer identities for them to facilitate authentication and access control over your online services, applications, marketplaces, digital payments, etc. It may become inconvenient for your customers if they have to remember multiple passwords for logins, and also your IT teams get overloaded with managing increasing customer identities and customer support requests. Hence, there is a need for a CIAM platform that will manage customer identities on your company’s behalf, and provide seamless authentication to your customers while giving you more control over access management. You will be able to cut down on IT loads for customer identity management and save resources that can be utilized for business growth.

How CIAM will Benefit your Business?

CIAM solutions are tailored specifically for managing customer identities and data. Hence, they offer numerous benefits to modern organizations struggling with managing growing customer identities. CIAM can help you stay ahead of your competitors by providing enjoyable digital customer experiences that build customer loyalty for your brand.

Provide Convenient Access To Digital Resources With SSO

To ensure that the customer experience stays positive through the customer journey with your digital products and services, it is important to provide them with convenient access to multiple resources. A CIAM solution provides convenient access to your customers by enabling SSO or Single Sign-On functionality, which allows login to multiple apps and resources by using a single set of login credentials. Hence, there is no more user frustration related to managing multiple passwords. The entire experience becomes more secure because SSO removes password-related vulnerabilities and there is also a reduction in customer support costs, as users can conveniently reset their password from the self-service section of the CIAM platform.

Deliver Passwordless Experience To Your Customers

Passwordless login is one of the robust methods available in the CIAM authentication suite. With SSO, your users are only required to use one password to access multiple resources, but with passwordless authentication, the need for using a password is nullified. This makes the customer login experience seamless on many occasions, especially when customers are trying to make a digital payment. You can provide them with alternate login methods like OTP verification, Biometrics, Authenticator apps (like Google, Microsoft, Authy, miniOrange), and many more.

This also aids with complying with data regulations like PCI DSS v4.0 and others. If your organization is complying with PCI DSS v4.0, then the mandatory password length should be 12 characters. Now imagine that your customers need to remember long passwords of 12 characters to access your online store or to make a payment for a product they purchased from your store. Hence, in such scenarios, passwordless logins work like magic and eliminate user frustration while making the process convenient and safe.

CIAM systems are Scalable & Provides Valuable Customer Insights

CIAM empowers business growth because CIAM solutions can be easily scaled in synergy with your growing user base. You don’t have to maintain any separate infrastructure or scale your existing systems. A CIAM platform is an independent wagon that can accommodate your growing number of users across your multiple apps and digital services. Also, the CIAM platform collects various customer data upon initiating consent from your consumers. Hence, your customers are satisfied that their privacy is safe, and your business gets important insights that they can utilize in their marketing and business planning endeavors to drive tangible results.

Make Your Customers Feel Safe & Comply With Data Regulations

Protect the privacy of your customers by enforcing stringent security measures like Multi-Factor Authentication (MFA) which comes with the CIAM suite. MFA security acts as a barrier between an attacker with stolen credentials and the resource whose access is requested. Hence, it directly blocks unauthorized access and ensures that the original owner only gets access.

MFA prevents identity theft by employing a combination of factors during authentication such as something the user knows (like a password) with something they have (like a smartphone), or maybe something they are (like biometrics). The CIAM platforms provide a multitude of secure authentication methods like SSO, MFA, Passwordless login, etc. Hence, your organization can easily comply with international regulations like the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), etc., and earn higher brand credibility.

Grow Your Business With miniOrange CIAM

The miniOrange CIAM suite empowers businesses like yours to thrive in the digital landscape by providing seamless customer identity tools like Custom User Login Form, Single Sign-On, Passwordless Login, Social Login, Multi-Factor Authentication, Progressive Profiling, User Analytics & Context-Driven User Insights. You will get pre-built integration for 5000+ customer-facing apps like Bigcommerce, Wix, Bubble, Slack, etc. Our CIAM solution supports all protocols and integrates with any app of your choice!

If you wish to know more about how miniOrange CIAM helps enterprises with business growth and scalability, then watch our latest CIAM podcast. Our premium client Colibri Group shares how they leveraged our CIAM solution to grow their customer base from 5K to 500K+.